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Over the past 20 years, Rick Barrera has worked with over a thousand companies who have learned to shape their own success by being proactive in spite of a radically changing environment. In addition to his marketing degree, Rick will bring you the latest research, real life examples from his most recent consulting interventions and 20 years of professional speaking experience.
Prior to his speaking career, Rick had an exceptional selling career. His experience includes retail and business-to-business sales. Based on his experience in sales and as a sales trainer, Rick coauthored two business-best sellers, Non-Manipulative Selling, , which has since grown into the dynamic sales training philosophy, Collaborative Selling , published by John Wiley and Son. He also wrote The Dollars and Sense of Exceptional Service Delivery . Rick has recently finished his fourth book, Overpromise and Overdeliver , which explains why it is so critical to develop a radically differentiated brand promise and why alignment of your Product, Systems and Human TouchPoints is essential to rapid brand building.
Rick discovered that client’s strategies were often fundamentally flawed causing good people and good companies to obtain “less than optimal results.” In response, he developed “Fast Forward” to help them understand how their marketplace was being changed by customers, competitors and technology. He then developed “Warp Speed” to show them how to change their business models to compete and win at the speed of light.
In 1996, Rick contributed to the motivational Olympic anthology on peak performance, The Winning Spirit: Achieving Olympic Level Performance in Business and Personal Advancements.
Rick Barrera’s programs address the future, strategy, innovation and change and how they intersect with new technologies. He addresses the ways that businesses must be reinvented to meet the demands of today’s neversatisfied customer. Clients are consistently surprised by the amount of research and client information he incorporates into every presentation.
You'll find that your participants are more interested and more interactive during his programs because of his ability to address their specific issues. Rick also speaks on the subject of Overpromise and Overdeliver to the delight of audiences.
While Rick’s client list includes many of the Fortune 500, he consults with many small and medium sized businesses who want to win.
Most Requested Topics:
TouchPoint™ Branding: To ensure the delivery of guaranteed experiences, leading edge companies are redefining the service experience at the intersection of three critical TouchPoints: The Offer TouchPoint, The Systems TouchPoint, and The Human TouchPoint. When UNIQUE CUSTOMER EXPERIENCES are built around these three TouchPoints, customers report better, more consistent service and companies report higher profits and more loyal customers. Peak Performance in Turbulent Times: Peak Performance in Turbulent Times sounds like an oxymoron. Yet the passengers on Flight 93, the NYC and Washington, DC police and fire departments, Rudy Juliani and many others delivered Peak Performances in the face of a monumental crisis. What can we, as business people, learn about Peak Performance from these real life heroes, Olympic and professional athletes and Peak Performing business leaders about how to get the results we want regardless of the state of our environment? In this educational and inspiring program you will learn how Peak Performer’s handle tragedy, shock, fear, surprise, turbulence and constant radical change. eBusiness: The new economics of information: Historically, incumbents have had a natural competitive advantage. On the Internet, it's the newcomers who have the edge. The Internet explodes traditional trade offs, resolution in whole new kinds of economic value are created and entirely new sets of previously unprofitable customers can be served. Because of "The Network Effect" the majority of the economic value in an industry will accrue to the single player who reaches critical mass first. To win, incumbents must change the dynamics of the race to critical mass and utilize existing assets in unique ways. Overpromise and Overdeliver: Rick pulled his many years of experience together and articulated an essential business concept centered on branding, but touching every part of a business. "Overpromise and Overdeliver" explains why it is so critical to develop a radically differentiated brand promise and why alignment of your Product, Systems and Human TouchPoints is essential to rapid brand building. You’ll learn the inside secrets of companies like Washington Mutual, Amazon.com, American Express, The Container Store and Google. You’ll gain insights into instant hits like IPOD, Hummer, Lunchables and other hot products. Leveraging Your Intellectual Capital: It is very likely that the value of your intellectual capital far exceeds the value of your physical and financial assets. Yet surprisingly, this wellspring of wealth creation remains largely unmanaged in most companies. In this program, Rick helps you turn intellectual raw material into reusable intellectual capital that can be repackaged to create an infinite variety of new cost saving and revenue-generating opportunities. Fast Forward: "The future belongs to the fastest learners" ...is the cornerstone of "Fast Forward: Embracing the Challenges of the 21st Century." Ten trends that will drive sales, marketing and customer service for the foreseeable future... Warp Speed: Why are we moving at Warp Speed? Each order of magnitude change in technology makes possible entirely new products, entirely new companies, entire new economic ecosystems and entire new economies. Your group will understand the significant change that has occurred with each order of magnitude change and the possibilities each change creates as we speed toward the future. Rethinking Customer Service: As we hurtle along technological pathways in our quest to do more and do it faster, we run the risk of distancing ourselves from our customers. We must never forget that people have an ever-present need to feel that they are valued and are more than just a stream of numbers in cyberspace. In our digitalization, it is critically important to ensure that customers have access to gratifying human interaction, a connection that has become more scarce yet more essential in a disconnected marketplace. |
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