|
Roger Axtell is a leading expert on international marketing and one of the country's most entertaining and informative speakers. During his 30-year career with The Parker Pen Co. as Vice-President Worldwide Marketing, he directed marketing operations in Europe, Africa, Latin America and eventually the world.
With a delightful sense of humor, Roger helps audiences understand the complex and humorous sides to living, travelling, and doing business across borders and cultures. He has also authored several light-hearted but informational books on international business, etiquette, protocol, gift-giving, hosting, gestures and body language, including Do's and Taboos Around the World and his latest book, Do's and Taboos of HUMOR Around the World .
Most Requested Topics:
Hosting International Visitors: A Necessary Business Skill: When that new circle of princes and potentates of business comes to America, will the aspiring CEO be able to demonstrate one important skill, the skill of hosting? The View of Americans From Abroad: Impressions are formed, and business deals possibly won or lost, at literally the first greeting. Therefore, it may be helpful to learn some of the typical, strong first impressions of many international visitors who come to the United States. How to Entertain International Visitors: Ideas for places to go and things to do are limited only by your own imagination. Differences in Dining Habits Between Americans and International Visitors: Ethnocentric Americans are inclined to think the act of eating is so elementary that everyone does it exactly the same way. But it's not all that simple, not all meat-and-potatoes. Advice on Social Drinking When Entertaining International Visitors: Americans are stereotyped for belting down two or even three mixed drinks before dinner. Business Protocol When Hosting International Visitors: Ask any seasoned international executive, "What is the single most important piece of business protocol?" and the answer will be, "Your business card." How to Use Interpreters for International Business: Fortunately for Americans, English is the lingua franca of international business. Gift Giving as an Act of Protocol and Hosting: So important is gift giving as an act of protocol and hosting that the wise manager will develop a well-considered policy to govern it. Tips for Hosting International Visitors: What may sound like crystal clear, catchy conversation to Americans may sound, instead, like harsh and fuzzy dissonance to your international business guest. |
 |
