KEY Speakers Bureau 3500 E. Coast Highway, Suite 6, Corona del Mar CA 92625 800-675-1175 Fax: 949-675-1478

TONY ALESSANDRA

Authority on Relationship Strategies, Competitive Advantage & Customer Focus

Dr. Tony Alessandra helps companies build customers, relationships, and the bottom line. Audiences learn how to achieve market dominance through specific strategies designed to outmarket, outsell, and outservice the competition by applying Dr. Alessandra's high-tech and high-touch marketing, sales, service, and relationship-building skills.

Tony has a street-wise, college-smart perspective on business, having fought his way out of NYC to eventually realizing success as a graduate professor of marketing, entrepreneur, business author, and consultant. He offers audiences practical ideas that work and profitable bottom-line results.

Dr. Alessandra earned his MBA from the University of Connecticut---and his PhD in marketing from Georgia State University. He was inducted into the Speakers Hall of Fame in 1985---and is a member of the Speakers Roundtable, a group of 20 of the world's top professional speakers.

Dr. Alessandra is the co-founder of MentorU.com, an online e-learning company of world-class business experts providing training, coaching, and mentoring utilizing the latest Internet technologies.

Dr. Alessandra is a widely published author with 14 books translated into 11 foreign languages including Charisma (Warner Books, 1998); The Platinum Rule (Warner Books, 1996); Collaborative Selling (John Wiley & Sons, 1993); and Communicating at Work (Fireside/Simon & Schuster, 1993). He is featured in over 50 audio/video programs and films, including “Relationship Strategies” (American Media); “The Dynamics of Effective Listening” (Nightingale-Conant); and “Non-Manipulative Selling” (Walt Disney).

What is it about Tony Alessandra that gets audiences excited? It's really very simple. He reaches people - from the Board of Directors to the front-line folks in the trenches. He gets across new, important information "with a lot of snap" - so people can grasp it, remember it, and use it. Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers," Tony's polished style, powerful message and proven ability as a consummate business strategist consistently earns rave reviews.

Most Requested Topics:

• The Platinum Rule: "Treat others the way they want to be treated." Ah hah! What a difference. The Platinum Rule accommodates the feelings of others. The focus of relationships shifts from "this is what I want, so I'll give everyone the same thing" to "let me first understand what they want and then I'll give it to them."

• Collaborative Selling: Selling today requires creating long-term customers rather than one-shot sales. It has evolved from a transaction mentality to building relationships; from persuading and telling to problem-solving and helping; from low-price selling to value-added selling. In this dynamic program, Tony shows how to move beyond traditional selling to Collaborative Selling by practicing the key skills that turn the customer’s perception of the salesperson from a peddler to a solution consultant.

• Customer Loyalty: How to Get and Keep Customers...For Life: Turn your customers into business apostles who "preach the gospel" according to your company. Dr. Alessandra focuses on how everyone in your organization can become more customer-driven and less operations-driven; how to turn moments of misery into moments of magic for your customers; and how to create customer intimacy, customer retention, and customer satisfaction which leads to customer loyalty.

• Selling to the Affluent: In this dynamic program, Dr. Alessandra shows you how to convert clients into apostles who “preach the gospel” for you within the affluent market niche. He speaks from experience—being an affluent financial planning client for over 20 years and speaking to dozens of financial services groups over the past two decades.